Sidecar | Family Center Parenting

Project Overview:

Sidecar is a brand focused on empowering expecting and new parents to become the parents and partners they aspire to be.

I worked on the entire branding, including video graphics, social media assets, and creative direction.

Brand Concept:

The brand concept centers around creating a supportive, inclusive, and welcoming space for new parents. The design reflects warmth, connection, and unity, which is carried through in the visual elements and the brand's overall tone. The branding combines modern, clean visuals with a nurturing touch, ensuring it resonates with Sidecar's audience on every level.