WENA VAINA | Precooked edamame

Project Overview:

Wena Vaina is a Venezuelan-Chilean brand offering precooked edamame and signature flavorful sauces. I handled the entire branding, including packaging, logo design, and all visual elements, creating a fresh, vibrant identity that reflects the product's fun and healthy appeal.

Brand Concept:

The client wanted the brand to convey that this could be the perfect snack—even when you’re feeling the munchies, looking for a healthy addition to your sushi order, or a quick and nutritious option for your kids. The playful, wavy logo design reflects that idea, capturing the product's healthy and fun aspects. Bold colors and a lively visual style emphasize the brand’s lighthearted and flavorful nature, making it approachable and ideal for anytime snacking.

I worked with Jenny Ruiz for the product photography